Entrepreneurial Leadership Education

Program Details
Academic Division: 
Continuing Education & Training

Money Matters

Feb 20 - March 27, Mondays, 6:30 - 8:30 p.m. 
Class location: Hampton Campus

Tuition: $150  Instructor: Valerie Horner
As a new business owner, or a more “seasoned” one, there are always things you need to learn about accounting and taxes for your small business.  Learn about: your entity type and taxes, developing financial reports, reading financial reports, business efficiency in financial reports, key performance indicators, pricing, and forecasting and budgeting.

Business Validation: How to Make Something People Want

April 18 – May 23, Tuesdays, 6:30-8:30pm
Class location: PWDC 1122
Tuition: $150  Instructor: Marla Schuchman 
Do you have an idea for a business? Want to make your side-project your main gig? In this class, students will carry out a series of real world business experiments in order to learn exactly what their potential customers want. We'll validate ideas and test our assumptions in order to build businesses that are profitable, sustainable, and rewarding.


Social Media I: Back to the Basics
Tuition: $100

Instructor: Courtney Buzzell
Determine which social media platforms are right for you and how to create a top notch profile.  LinkedIn, Facebook, Twitter, Instagram, Pinterest and YouTube will be covered in this course.

Small Business Accounting Process

Tuition: $100

Your process is more than your accounting software.  Learn about permits & licensing, registering with eVA, SWaM, DUNS and your local government; income, invoicing-asset recording and recordkeeping; inventory, expenses-liabilities and equity recording and recordkeeping; process organization [includes scaling (employee vs. contractor), when you can bring someone else in].  Ideal students include new businesses or businesses in a “ramp up” for growth phase.

Marketing Essentials for New Ventures

Tuition: $125

Instructor: Marla Schuchman
Overwhelmed by everything you can do to market your business?  This course covers the critical marketing elements a new venture must prepare in order to launch a new product or service.  Some of the topics covered in this practical class include strategic planning, branding, online marketing, website development, promotion and public relations.

Social Media II: The Secrets To Success

November 29 and December 6, 1 - 5 p.m.
Tuition: $100

Instructor: Courtney Buzzell
Explore strategy, time management, content ideas and advanced techniques to use with LinkedIn, Facebook, Twitter, Instagram, Pinterest and YouTube, to achieve professional success!

Small Business Networking for Success Workshop

December 1, 11:30 a.m. - 1:30 p.m. 
Tuition: $25

Instructor: Courtney Buzzell
Bring your lunch and head on over to the Williamsburg Workforce Center to learn the best practices of relationship marketing, and how to build a rock solid personal brand while establishing strategic alliances that will take your business to the next level.  Drinks provided.

Taking Your Business Plan to the Bank

Tuition: $125

Instructor: Regina Leigh
If you're struggling with how to take your business to the next level, come on out and learn the essential pieces you'll need in your business plan, how to be bank-ready, marketing planning, networking essentials, targeting your audience, and implementation strategies.


Register Here Today

Contact Sherri Thrift

Thomas Nelson Workforce Center

4135 Ironbound Road, Second Floor

Williamsburg, VA 231888



Contact Ashley Reams

Thomas Nelson Hampton Campus

Hampton III, Suite 725


Register Online

Register for classes using the Thomas Nelson Workforce Development Online Registration System.