This section is a Distance Learning course taught using Blackboard via the Internet. Students must have regular access to a computer and the Internet to successfully complete this course. There will be two distance learning orientation sessions - one from 5-6 pm in room 100 on (Wednesday) January 8, 2014 at the Historic Triangle Campus and the second held on (Thursday) January 9, 2014, from 5-6pm in the Mary Christian Auditorium on the Hampton Campus. If you cannot attend one of the orientation sessions, there is an online orientation located at: http://www.tncc.edu/blackboard/orientation.htm. Please contact the instructor for more details: http://tncc.edu/directory.
(3 credits) Prerequisite(s): ENF 1 or ENF 2 as demonstrated through the placement and diagnostics tests or equivalent. Presents principles, methods, and problems involved in the marketing of goods, services, and ideas to consumers and organizational buyers. Discusses present-day problems and policies connected with distribution and sale of products, pricing, promotion, and buyer motivation. Examines variations of the market research, plus legal, social, ethical, and international considerations in marketing. Lecture 3 hours per week.