Published: May 24, 2010
Thomas Nelson Community College (TNCC) marketing students earned $5,000 after proposing a marketing campaign for the American Association for Women in Community Colleges (AAWCC). Chosen from among five student entries, TNCC students created a plan to help AAWCC increase its membership. The award will benefit scholarships for business students at TNCC.
Sandra Robertson, Professor of Business and Business Department Program Head, led eight TNCC students as they created a plan to increase awareness, promote growth and help the members of AAWCC distinguish themselves from other female interest groups. The organization strives “to champion women and maximize their potential” with state and national activities that promote leadership “at every level within community colleges.”
The students examined an extensive list of factors to complete the project, including AAWCC’s strength and weaknesses, target audience, brand image and use of technology. “Providing real time projects that [allow] the students [to] get business experience while learning the content needed to work with businesses within the community” is an essential element of the learning experience for TNCC marketing students, Robertson said.
TNCC offers certificate and degree programs in Business Administration, Management and Marketing. For more information about TNCC programs, please call 825-2700.
|Category: General News, Workforce||Tags: business, grant, marketing, scholarship, workforce|