Virginia Peninsula CC Reveals New Logo, Brand

Virginia Peninsula Community College has undergone transitions in several areas the past year. To better represent our region's diverse communities, we officially changed our name from Thomas Nelson to Virginia Peninsula Community College on July 1.

Today, we are excited to unveil our much-anticipated new brand, which will reaffirm our role on the Virginia Peninsula and within Virginia's Community Colleges. Feedback from internal and external constituencies shaped the College's selections.

Logo: The Bridge

Tagline: Our Mission: Your Success.

Seal: Seal with Virginia map and Peninsula

Serving six Peninsula localities, Virginia Peninsula Community College provides an open and inclusive environment where expert faculty and staff are committed to student success. Our robust offerings include diverse academic, technical, and workforce training programs.

The new College seal and logo represent our drive to be a leading higher education provider. Created by alumna Michelle Shonk, media manager, this contemporary imagery is ideal as we look ahead to new horizons and a bright future.

Find the new brand items here.

Branding

Our name, Virginia Peninsula Community College, firmly connects the College to our service area and creates local pride for the College within the greater community. For brand consistency, identity and to reinforce our name within the community, refer to the College as Virginia Peninsula or VPCC.

The seal depicts a rendering of the Peninsula map overlayed on the Virginia map. Like our new name, this updated seal more readily ties us to the communities we serve.

The new logo is an abstract of a bridge. Bridges are strong structures with an appealing aesthetic that evokes much symbolism. A bridge unites and is vital for safe transport from point A to B. As the inspiration for our new logo, the bridge represents connection, support, access, progress, and stability - all of which we strive to provide or inspire as part of the higher education experience and as a good neighbor and community resource.

Our Mission: Your Success

Our new tagline is Our Mission: Your Success. An assertive, modern, relatable, and memorable statement, this conveys the true Virginia Peninsula Community College experience. It emphasizes that our mission remains the same despite the name change. Our highest priority is changing lives and transforming the community through diverse, inclusive, and equitable education and workforce training, excellent support and services, and innovative partnerships.